What is the industry standard use of AI in Marketing
Obviously, AI is changing marketing fast, but marketing leaders and practitioners are besieged by disconnected, ambitious suggestions from boards, CEOs, sales and AI vendors. It is hard to focus on use cases that match your resources, industry and skill level
AI Advantage Assessment is a community effort to detail what use cases marketing departments are actually using AI and how deep that use is right now. No hype, no projections, no opinions.
Hundreds of marketing leaders and practitioners have taken the AI Advantage Assessment. They share how they are using AI for in their marketing discipline (e.g. Demand Gen, PR & AR, Product Marketing), the intensity of that use, and what they plan to do next. We cover >110 marketing use cases.
In return, marketer participants get a detailed review of how their use compares to relevant peers and recommendations on what to do next.
Services
Marketers and Leaders
Free comparison of their usage of AI in marketing in exchange for participating in the survey
Marketing Departments
Consulting, assessment, and specialty data for leaders building their team’s AI in Marketing capability
AI Solution Vendors
Most advanced, detailed and segmented insights on which use cases have arrived, are trending upwards, or are barely in operation
Marketer feedback
Just the survey itself got me thinking of how I should think about my personal and departmental use of AI.
CEO, Vertical software company
I would have expected to pay for the level of analysis and insight I got from the AI Advantage Assessment just for participating
Fractional CMO, multiple tech companies
I’d like you to come in and do a deeper assessment of our marketing group (it’s quite large), we need to get more focused about where we invest
VP, Fortune 500 Medical device company
AI Advantage Assessment 